TRUEdig
Forskningsprojektet TRUEdig handlar om hur företag som utvecklar digitala tjänster för ökad personlig integritet kan öka användarens trygghet och känsla av egenmakt.
Projektet drevs av CTF och genomfördes tillsammans med datavetenskap vid Karlstads universitet. Medverkande företag: Google, Genelle, Ericsson, InTechrity, Ica-gruppen, Elvenite och Deversify.
- Det är kritiskt framöver att innovation inte fortsätter att ske på bekostnad av den egna integriteten och produktiviteten. Tre av fyra svenskar uttrycker oro för sin integritet online. Det här projektet ger oss en unik möjlighet att djupdyka i hur innovation kan ske med utgångspunkt i den enskilda individens intressen och samtidigt skapa värde för alla parter, säger projektledare Per Kristensson.
Forskningsprojektet avslutades under hösten 2023 och finansieras av KK-stiftelsen, deltagande företag och Karlstads universitet.
Outcomes and overview of the synergy-project TRUEdig
As our synergy Wenn-diagram shows, the project was approached by using an interdisciplinary collaborative framework where research from computer science, psychology, and business administration were applied.
The first project examined technical aspects and focused on novel usable privacy-enhancing technologies for enhancing transparency and enabling intervenability. In this project, much of the co-produced research was conducted in cooperation with Ica-gruppen and Ericsson. The second project started out from a psychological perspective and regards the understanding of user experience in terms of privacy and how services should be personalized accordingly. This project had much to gain from co-production together with Google and InTechrity. The third project is business and marketing-oriented and regarded how markets were adopting these services, and how companies develop privacy-enhanced and trustworthy business models leading to consumer empowerment. This project fulfilled its goals by co-production of research together with companies such as InTechrity and Deversify. It should be noted that this project had a slight change of emphasis in terms of focusing on the many new business models that arise from new digitalized solutions (such as customers sharing their data to receive offerings at a lower price) in the wellness sector.
For more information, please contact Per Kristensson.