Enterprise Systems II: Customer-oriented Models
7.5 ECTS creditsThe starting point of the course is the continuous influence of digitalisation on value creation logics in business relations and transactions. The course assumes a supplier-customer relations perspective and covers how customer relations are managed.
The course covers the following:
- marketing relations perspectives on business processes and systems use, and the matching rate between processes and systems,
- systems that aim to support the handling of customer relations, CRM, which is a key module in business systems,
- AI applications integrated in different processes and supported by a CRM system, and
- customer loyalty in relation to CRM systems and AI.
Students complete two group projects, including two written project reports. Project work is ongoing throughout the course, and the focus is academic and oriented towards recommendations.
The course covers the following:
- marketing relations perspectives on business processes and systems use, and the matching rate between processes and systems,
- systems that aim to support the handling of customer relations, CRM, which is a key module in business systems,
- AI applications integrated in different processes and supported by a CRM system, and
- customer loyalty in relation to CRM systems and AI.
Students complete two group projects, including two written project reports. Project work is ongoing throughout the course, and the focus is academic and oriented towards recommendations.
Progressive specialisation:
G1F (has less than 60 credits in first‐cycle course/s as entry requirements)
Education level:
Undergraduate level
Admission requirements
Information Systems 1-30 ECTS credits, or Business Administration 1-30 ECTS credits, or equivalent
Selection:
Selection is usually based on your grade point average from upper secondary school or the number of credit points from previous university studies, or both.
This course is included in the following programme
- Study Programme in IT, Project management and ERP Systems (studied during year 2)
- Study Programme in IT-Design: Enterprise Systems and Economy (studied during year 2)