Media and Communication: Digital Media and Analysis

 
180 ECTS credits
Digital Medie Analys

Study programme

What exactly is an audience in our digital age? How is community created in social media? What happens behind the scenes at the big digital platforms?

The Digital Media and Analysis program teaches you to navigate and understand our digital world. You will discover how new communication patterns emerge among likes, shares and comments, as well as learn how to use tools to investigate the influence of digital media on society.


Education level: Basic level

Prerequisites

General admission requirements and Civics 1b or 1a1 + 1a2. Upper secondary English course 6.

More about field-specific eligibility

While studying

Education

Do you want to delve into how digital and social media affect our everyday lives? Then you've come to the right place. After completing the training, you will be able to demonstrate a solid knowledge of strategic and scientific perspectives in digital media. You will also be able to identify important societal and scientific questions as well as to determine which data and which type of data analysis can provide answers to them.

The program's courses mixes theory and practice and workprocess and are thoroughly designed so as to offer: practical training in acquisition, processing, analyzing and data visualization; opportunities to master advanced research methods in media and communication science understandings of digital media and their relationship to technology, culture and society; updated discussions around issues of power and ethics in digital media landscapes.

The Digital Media and Analysis program requires personal work, interest and commitment. Most of the courses are given and examined in English, which prepares you for a career in an international job market.


Form of Instruction

Teaching is in the form of lectures, seminars and group work. The number of scheduled hours per week varies. Students are required to study on their own. The programme represents full-time work, i.e. an average workload of 40 hours per week.


Examination

Examination usually takes place at the end of each course, module, or unit. There are no set examination periods, and generally no final exam at the end of a semester, an academic year, or a complete study programme.

Study Abroad

The program also offers an optional semester (30 credits) where you can give your education an individualized profile. Why not study abroad and gain a broader international experience?

So, what are you waiting for? Sign up for our program and become an expert in digital media and analysis!




Professional Contact

A number of companies and organisation are involved in the programme, contributing real-world data material and research questions. Students have the opportunity to establish professional contacts through guest lectures, and/or via internship in organisations during the elective term.

Course of study

Semester 1 ECTS credits
Introduction to Media and Communication Studies (Obligatory) 15
Text, Communication and Organization (Obligatory) 15
Total ECTS credits: 30
Semester 2 ECTS credits
Professional Role, Jurisprudence and Ethics (Obligatory) 7.5
Social Media & Social Theory (Obligatory) 7.5
Media Audiences in the Digital Age (Obligatory) 7.5
Strategic Communication and the Analytical Organisation (Obligatory) 7.5
Total ECTS credits: 30
Semester 3 ECTS credits
Technical Foundations of Digital Media and Digital Design (Obligatory) 15
Digital Analysis Methods (Obligatory) 15
Total ECTS credits: 30
Semester 4 ECTS credits
Data Visualisation and Communication (Obligatory) 15
Project in Media Analysis (Obligatory) 7.5
Data, Power and Ethics (Obligatory) 7.5
Total ECTS credits: 30
Semester 5 ECTS credits
Optional course (Obligatory) 30
Total ECTS credits: 30
Semester 6 ECTS credits
Independent research project: Digital analysis (Obligatory) 30
Total ECTS credits: 30

Elective course: Students are free to choose among certain alternative courses, often depending on their choice of specialisation.

Optional course: Students are free to choose any course offered at Karlstad University or at other universities. Courses listed are examples of recommended or frequently chosen courses for a specific programme.

Läsårs- och programvärderingar

Start semester Autumn 2016
Start semester Autumn 2017
Start semester Autumn 2019
Start semester Autumn 2020
Future prospects

Employment Market

Many employers are presently looking for analysts who master the tools of analysis as well as have the ability to assess their results. The degree programme Digital Media and Analysis is a response to the increasing demand for highly competent experts with an innovative combination of theoretical insight, methodological excellence and strategic foresight. Because the programme covers the whole analytical process and has an international approach, graduates will be highly competitive on a global job market.

Degree

Upon completion of this three-year, first-cycle programme of 180 ECTS credits, students are awarded a Bachelor of Arts degree in Media and Communication Studies. For examination and assessment regulations, see under the heading "Learning outcomes" in the programme study plan.

Further Studies

Successful students are eligible to apply for admission to Master level programmes in media and communication studies, and then continue towards doctoral programmes primarily in Media and Communication Studies.

  • Start Autumn 2025
  • Mode of study Campus (Karlstad)
  • Language Swedish and English
  • Application code KAU-80464
  • Study pace 100% (Day)
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