What happens when manufacturing companies, who previously focused on products only, begin to focus on services? What challenges are they put up against and how can they face them? This is what Nina Löfbergs thesis is about.
Globalization and increased competition from low-cost countries has pushed many Swedish manufacturing companies firms to focus on services rather than only products.
Right now there is project at Samot, The Service and Market Oriented Transport Research Group at Karlstad University, which focuses on increasing the understanding of how travelers perceive their daily travel. The researchers have developed a tool which they can measure the experiences in real time.
- With the help of our mobile app, we hope to gain more knowledge about travelers experiences and needs.
Vinnova has granted 2.7 million SEK for the project ”User-oriented innovation within primary care through innovation groups”, that will be conducted by CTF, Service Research Center at Karlstad University
- We will develop a methodology to increase the level of innovation and to implement innovation in primary care.
We welcome David Joelsson new Ph D Student Industry at CTF. His doctoral studies will be conducted within VIPP the industrial graduate school.
- "Strengthening the transformative capacity of the pulp and paper industry by seeking new ways of producing, transferring and assessing knowledge" is the working title for my project. The focus is on service innovation and business models for the forest industry. My research environment will be at CTF.
We welcome David Joelsson new Ph D Student Industry at CTF. His doctoral studies will be conducted within VIPP the industrial graduate school.
- "Strengthening the transformative capacity of the pulp and paper industry by seeking new ways of producing, transferring and assessing knowledge" is the working title for my project. The focus is on service innovation and business models for the forest industry. My research environment will be at CTF.
… Professor at CTF and Assistant Vice-Chancellor at Karlstad University. You just returned from a month-long visit on New Zealand. What did you do there?
- I was Visiting Professor at University of Canterbury. This was in the context of an international teacher and researcher exchange funded by the Erskine Programme.
Ph D Student in Business Administration at CTF and MIT. You are one of our researchers who met with Stefan Löfven, Leader for the Swedish Social Democratic Party, who visited CTF and Karlstad University on March 7, what did you talk about??
- First of all I want to say that it was a great opportunity for me to meet Stefan Löfven. I presented my current research from my first year of PhD studies at CTF.
We welcome Katrin Lättman who is our new Ph D Student in Psychology. She will conduct her Ph D Studies within Samot, The Service and Market Oriented Transport Research Group, where she will study experienced accessibility within public transport.
In our new brochure from SISB, Service Innovation for Sustainable Business, you can read about our research studies on Business Models and the customer journey in collaboration with the Swedish companies Ericsson, Volvo, Löfbergs and Ikea. Manfred Dasselaar, Service Innovation Researcher at Ericsson, also gives his reflection on our joint research within SISB.
Read the brochure here.
Until the end of April, Per Kristensson, Professor of Consumer Psychology and Innovation, is a Visiting Professor at the Center for Service Leadership, one of the flagships of Arizona State University. We had a chat with Per to see how he is doing.
Hello Per, how is life at Arizona State University, ASU?
- It is great! ASU is large, with 77,000 students and 12,500 employees. The University is ranked second highest in the U.S.
The journal article “Relationship Characteristics and Cash Flow Variability: Implications for Satisfaction, Loyalty and Customer Portfolio Management” by Crina Tarasi, Ruth Bolton, Anders Gustafsson, and Beth Walker, Journal of Service Research, May, is one of MSI's "Must Reads" from 2013.
"Just as in finance, reducing the volatility of customer cash flows can improve overall marketing performance. Why?
In our new brochure from SISB, Service Innovation for Sustainable Business you can read about our research studies on Business Models and the customer journey in collaboration with the swedish companies Ericsson, Volvo, Löfbergs and Ikea. Manfred Dasselaar, Service Innovation Researcher at Ericsson, give his reflections on our joint research within SISB.
Read the brochure here >
We welcome Gabriella Arcese Ph. D in Commodity Science, and Laura Di Pietro Ph. D student in Commodity Science and Quality Management, from Roma Tre University, who are visiting us for the coming three weeks to work with Professor Bo Edvardsson and Ph D Student Kotaiba Aal.
Laura Di Pietro is a Ph D student in Commodity Science and Quality Management at the Department of Business Studies.
Bo Edvardsson, Professor at CTF and Assistant Vice Chancellor at Karlstad University, have received the Visiting Erskine Fellowship at the College of Business and Law at University of Canterbury, New Zealand.
Bo Edvardsson will spend a month as a visiting Professor at University of Canterbury. The university is located in Christchurch, the largest city on the south islands, with about 350 000 inhabitants.
Erik Wästlund, Lecturer in Psychology and researcher at CTF, appears in the latest issue of the popular science magazine Scientific American. The article talks about how people easier understand and remember text on paper compared to text on a screen.
- As a part of my Ph D thesis I conducted a study where I compared reading comprehension between paper and screen. The results showed that text on paper was easier to understand.
.. Professor at CTF. You are leaving for Arizona State University during the Christmas Holidays. What are you going to do there?
- I will spend four months as Visiting Professor at The Center for Service Leadership. I will meet and work with Professors Mary Jo Bitner och Amy Ostrom.
Varför har du valt att åka just dit?
- I have established connections there through CTF and have visited the University serveral times during shorter periods.
... from Eawag, Schweiz, welcome back! What brings you to CTF this time?
- Thanks. It's great to be back. I'm here to prepare the new joint PhD position between CTF and Eawag. Thankfully, we have a very promising candidate and we now just want to manage the administrative challenges. In addition, I had a meeting with the company Metso yesterday, we discussed one of my former research topics on service business in China.
…Professor in Consumer Psychology and Innovation at CTF. You are going to Arizona State University, USA at the end of this month. What are you going to do there?
- I am going to spend four months as a guest researcher at the Center for Service Leadership.
During the fall 2013 two new Ph D Students in Business Administration have joined CTF.
Emma Axelsson will pursue her doctoral studies on business models in retail- and manufacturing industries. She will be tied to the research profile Service Innovation for Sustainable Business where Martin Löfgren, Associate Professor will be Emma’s supervisor.
