Margareta Friman

I'm a transportation researcher. My research areas are travel satisfaction, service quality, motivation for behavioral change, subjective wellbeing and life satisfaction. 

In psychology and business administration. 

I run projects in collaboration with actors from private business as well as public organisations. I also collaborates with actors internationally.

I completed my doctoral studies in psychology at the University of Gothenburg (Fil lic 1998; Fil dr 2000). Associate Professor 2004 and Professor 2010 at Karlstad University. In 2014, I received the Håkan Frisinger scholarship. I have acted as the director at the SAMOT research center who was in 2015 recognized as number one in transportation research in Europe.