Per Kristensson

My research generally start out from the perspective and experiences of the user (i.e. a customer, patient, citizen, consumer, etc). My research focus typically circle around creativity, innovation, decision making, behavior change, service management and consumer psychology.

My teaching is mostly devoted to social psychology and some cognitive dito. I also give lectures on how organisations think, feel and behave in relation to their users (consumers, customers, patients, citizens, etc). 

I do research together with many of the largest organisations (mostly business companies but also public organisations) in Sweden.

I'm a board member of several large corporations in Sweden. 

I give talks on a regular basis. 

Please check some of my appearances at YouTube (search on "per kristensson"). 

I took my PhD at Gothenburg University 2003 and became Associated professor in 2008, and Professor in 2012. In particular, I’m proud of being one of few who has held a TedX-talk (at Karolinska University’s 100-year anniversary) LINK. For those of you interested in my research contact me by sending an e-mail.

For those of you interested in popular science please read my latest book: I Kundens Skor (available at all e-book shops).

My name is Per Kristensson and I do research in psychology with implications for business and innovation. In my research I always start out from the perspective and experiences of the user (i.e. customer, patient, citizen, consumer, etc).

My research interests typically circle around creativity, innovation, decision making, behavior change, service management and consumer psychology.

I took my PhD at Gothenburg University 2003 and became Associated professor in 2008, and Professor in 2012. In particular, I’m proud of being one of few who has held a TedX-talk (at Karolinska University’s 100-year anniversary). For those of you interested in my research articles, just send me an e-mail.

If you are interested in my thoughts about how to apply research in order to make organizations more professional, societies more healther or the world a better place, check out my columns at in the newspaper NWT (nwt.se) or at the Swedish Scientific Council (tidningencurie.se). I do talks on a regular basis (Per Kristensson AB).

Have a wonderful day!

Otterbring, T., Wu, F. & Kristensson, P. (2021). Too Close for Comfort? The Impact of Salesperson-Customer Proximity on Consumers’ Purchase Behavior. Psychology & Marketing, 38(9): 1576-1590.

Gustafsson, A. & Kristensson, P. (2020). Emerging fields in service research. Journal of Service Management, 31(4): 609-614.

Kristensson, P., Pedersen, P. & Thorbjornsen, H. (2020). New perspectives on consumer adoption and diffusion of innovations. Journal of Business Research, 116: 522-525.

https://sv.wikipedia.org/wiki/Per_Kristensson